“In Search of Sound” is a talent-discovery project produced and broadcast by the 4U Network, created to spotlight and nurture a new generation of Persian-speaking vocalists. Built around authentic, unedited performances, the show provides a transparent and inspiring path—from the first video submission to on-air selection. Industry mentors and music professionals offer real, constructive feedback to help each participant grow closer to stage-ready standards. The most outstanding voices are then showcased across 4U’s TV and digital platforms. The ultimate goal is to turn the passion for singing into real, lasting opportunities in the world of music.